haku: @indexterm Wine industry / yhteensä: 141
viite: 20 / 141
Tekijä: | Wasink, B. (et al.) |
Otsikko: | Wine promotion in restaurants: Do beverage sales contribute or cannabalize? |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL 47:4 p. 327-336 |
Asiasana: | wine industry sales promotion restaurants North America |
Kieli: | eng |
Tiivistelmä: | The article examines the affect of wine promotion in restaurants on the sales of wine. The results of a controlled field study of wine promotions in a mid-priced chain restaurant are analysed and key findigs reviewed. The findings suggest that selected wine recommendations, food-wine pairing recommendations and wane tastings in restaurants indeed increase the sales and consumption of wine in stead of ordering other beverages. |
SCIMA