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| Tekijä: | Xie, Jian |
| Otsikko: | Theory of creating market demand:raising doubts about concept of marketing again (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1998 : 6, p.43-45 |
| Asiasana: | MARKETING CONCEPT MARKET POTENTIAL |
| Kieli: | chn |
| Tiivistelmä: | By analyzing the characteristics of demand of consumers market, this paper points out where the mistake of concept of marketing is and its harmful influence on enterprises and even the society. Then it also puts forward new ideas on marketing, that is, the theory of creating market demand. It thinks that the characteristics of demand of consumer market decide that market demand can not be taken as the basis of marketing activities, which has proved that the theory of marketing under the guidance of concept of marketing under the guidance of concept of marketing centring on market demand has fundamental mistake. The theory of creating market demand points out that the most effective way of development of enterprises is to create market demand and the key lies in the innovation of marketing and market guidance. |
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