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| Tekijä: | Zhang, Yanfang |
| Otsikko: | Five major mistaken ideas about enterprise's management and sale (original in Chinese) |
| Lehti: | Journal of Beijing Institute of Business (c)
1999 : 6, p.10-12 |
| Asiasana: | MARKETING CONCEPT MARKETING |
| Kieli: | chn |
| Tiivistelmä: | At present, there are, in the main, five following major mistaken ideas about enterprise's management and sale: management and sale are just buying and selling; the clearer the goal market is, the better; it is the most effective to promote sales by lowering the prices; the main content of service is just installation and maintenance; the successful management and sale result from excellent attics. In fact, strategic management and sale are the historical change in the general plan of enterprise's management and sale, which should arouse the enterprises' attention. |
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