haku: @indexterm SALESPEOPLE / yhteensä: 142
viite: 13 / 142
Tekijä:Cross, M.E. (et al.)
Otsikko:Customer orientation and salesperson performance
Lehti:European Journal of Marketing
2007 : VOL. 41:7/8, p. 821-835
Asiasana:customers
salespeople
performance appraisal
Kieli:eng
Tiivistelmä:This paper aims at examining the impact of customer orientation (henceforth as: cust-ortn.), at the levels of both the company and the salesperson (here as: s-p.), on s-p. performance. Based on a survey of 283 salespeople, it is found that a s-p.'s cust-ortn. completely mediates the relationship btw. company cust-ortn. and s-p. performance etc.
SCIMA tietueen numero: 266586
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