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| Tekijä: | Arora, R. |
| Otsikko: | Validation of an S-O-R model for situation, enduring and response components of involvement. |
| Lehti: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 505-516 |
| Asiasana: | MARKETING CONCEPT MARKETING MODELS STRUCTURAL ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA