haku: @freeterm KUNDENDIENST / yhteensä: 143
viite: 143 / 143
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| Tekijä: | Parkinson, S. T. |
| Otsikko: | Management update: marketing |
| Lehti: | Journal of General Management
1987 : VOL. 13:1, p. 98-104 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, QUALITÄTSPOLITIK, KUNDENDIENST |
| Kieli: | eng |
| Tiivistelmä: | A number of contributions on quality management are discussed in this update. The concept of a 'technology-driven' firm as opposed to a product- or market-driven firm is explained and the need for a balance between all three is argued. The role of product quality in competitive strategy is also outlined and finally four strategies to improve the quality of services are suggested. |
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