haku: @indexterm Export marketing / yhteensä: 145
viite: 55 / 145
Tekijä: | Diamantopoulos, A. Schlegelmilch, B. Tse, K. |
Otsikko: | Understanding the role of export marketing assistance: empirical evidence and research needs |
Lehti: | European Journal of Marketing
1993 : VOL. 27:4, p. 5-18 |
Asiasana: | EXPORT MARKETING MARKETING PROMOTION |
Kieli: | eng |
Tiivistelmä: | The authors use a response-hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, the article proposes a framework depicting a company's adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions. |
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