haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 25 / 145
| Tekijä: | Ye, Dewang |
| Otsikko: | On how to strengthen the competitive power of China's export goods (original in Chinese) |
| Lehti: | International Economics and Trade Research (c)
1996 : 5, p.21-24 |
| Asiasana: | COMPETITION EXPORT MARKETING CHINA |
| Kieli: | chi |
| Tiivistelmä: | In view of the fact that every foreign trade enterprise is competing each other by underselling, as a result of which the prices of many export goods of China are becoming lower and lower on the world market, this paper analyzes the reasons for it and its consequences. The author expresses his views on how to strengthen the competitive power of China's export goods. First, we must see clearly the world trends and then study the changing trends of world market and consumers' psychology. Second, we must change the means of price competition into one of non-price competition. To this end, he raises solutions for strengthening the competitive power of China's export goods. |
SCIMA