haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 19 / 145
| Tekijä: | Gray, B. J. |
| Otsikko: | Profiling managers to improve export promotion targeting |
| Lehti: | Journal of International Business Studies
1997 : Vol. 38:2, p. 387-420 |
| Asiasana: | MANAGERS EXPORTS EXPORT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | One of the major criticisms of government export promotion schemes in many countries is that they tend to be poorly targeted. Awareness levels about export schemes among managers of companies at exporting or pre-exporting stages of internationalization are often quite low, and the perceived usefulness of schemes may decline as companies internationalize and their needs become more specific. One solution may be to develop a better understanding of the needs of managers who make export market development decisions, and to target segments of managers (rather than companies) who share similar strengths and weaknesses. |
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