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Tekijä: | Yu, Shuhua |
Otsikko: | Development and operation of large-sized supermarkets (original in Chinese) |
Lehti: | China Market (c)
1998 : 10, p.17-18 |
Asiasana: | SUPERMARKETS MANAGEMENT MARKETING MANAGEMENT |
Kieli: | chn |
Tiivistelmä: | The existence and development of large-scale supermarkets require a corresponding market environment. The operation of large-scale markets has the following characters: They are located in the combined part of urban and rural areas, in residential districts, important lines of communications and they have a large business circle. These supermarkets have spacious areas for business and take up the displaying method of warehousing and storage. They attach importance to the structure of goods and keep a strict control over the varieties of goods being sold. Prices are low and the management is flexible. They adopt the self-service method in selling and set up parking lots, the areas of which are corresponding to the supermarkets' areas for business. |
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