haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 9 / 145
| Tekijä: | MacPherson, A. |
| Otsikko: | The role of international design orientation and market intelligence in the export performance of US machine tool companies |
| Lehti: | R. and D. Management
2000 : APR, VOL. 30:2, p. 167-176 |
| Asiasana: | Product development Machine tools industry Exports Export marketing USA |
| Kieli: | eng |
| Tiivistelmä: | This paper looks at the role of product design in the export performance of US manufacturing firms in the machine tool industry. The paper concludes with a brief discussion of the implications of the empirical results for future research on export marketing. |
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