haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 12 / 145
| Tekijä: | Li, T. |
| Otsikko: | The impact of the marketing - R&D interface on new product export performance: a contingency analysis |
| Lehti: | Journal of international marketing
1999 : VOL. 7:1, p. 10-33 |
| Asiasana: | Marketing research R&D New products Export marketing |
| Kieli: | eng |
| Tiivistelmä: | The study contributes to marketing research by testing the effect of the marketing - R&D interface in export markets. Managerially, it recommends ways for U. S. companies to enhance new product performance abroad. |
SCIMA