haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 11 / 145
| Tekijä: | Pauwels, P. Matthyssens, P. |
| Otsikko: | A strategy process perspective on export withdrawal |
| Lehti: | Journal of international marketing
1999 : VOL. 7:3, p. 10-37 |
| Asiasana: | International marketing Export marketing Strategic management |
| Kieli: | eng |
| Tiivistelmä: | This article presents a strategy process perspective on export withdrawal. An in-depth comparative study of four export withdrawals results in a complex, six-staged strategy process model. The author argue that a profound insight into the strategic and organizational dynamics of an international withdrawal fosters a better understansding of the internationalization. |
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