haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 8 / 145
| Tekijä: | Dow, D. |
| Otsikko: | A note on psychological distance and export market selection |
| Lehti: | Journal of international marketing
2000 : VOL. 8:1, p. 51-64 |
| Asiasana: | Export marketing Marketing strategy Psychology |
| Kieli: | eng |
| Tiivistelmä: | The concept of psychological distance, or psychic distance, was first proposed by Beckerman (1956). The author of this article calibrates a single-item indicator of psychological distance using an independent panel of experts. The predictive ability of the resulting instrument is then tested on the order in which Australian exporters select their first five foreign markets. The author then compares this instrument with three other scales that are commonly employed as indicators of psychological distance. The impact of psychological distance on market selection appears to decrease substantially after first market entry decision but remains a significant predictor. |
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