haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 7 / 145
| Tekijä: | Francis, J. Collins-Dodd, C. |
| Otsikko: | The impact of firms´export orientation on the export performance of high-tech small and medium-sized enterprises |
| Lehti: | Journal of international marketing
2000 : VOL. 8:3, p. 84-103 |
| Asiasana: | Export marketing Small and medium-sized enterprises (SMES) High technology Performance appraisal |
| Kieli: | eng |
| Tiivistelmä: | The authors provide empirical support for the importance of a proactive export orientation in driving export success in the uncertain high-tech environment. Regression analysis demonstrates that proactive and conservativeexport strategies and motivations produce opposite effects on multiple measures of export performance for these small and medium-sized Canadian high-tech firms in the information technology and telecommunications sector. |
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