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| Tekijä: | Arnold, S. J. Kozinets, R. V. Handelman, J. M. |
| Otsikko: | Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers |
| Lehti: | Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 243-271 |
| Asiasana: | RETAILING SHOPS SUPERMARKETS ADVERTISING IMAGE CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: | Institutional semiotics revealed a myriad of meanings in a Wal-Mart advertising flyer. The environmental isomorphism simulates a place where citizens achieve a balance between economic and moral pursuits. The world's largest retailer legimating itself among its consumer constituency. |
SCIMA