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Tekijä:Palmer, M.
Otsikko:Crossing threshold periods in the retail life cycle: Insights from Wal-Mart International
Lehti:European Management Journal
2005 : DEC, VOL. 23:6, p. 717-729
Asiasana:retailing
life cycles
multinational companies
warehousing
supermarkets
internationalization
Kieli:eng
Tiivistelmä:In this article, a broader theoretical perspective is taken of the retail life cycle by incorporating threshold (here as: thr-d.) periods (as: pd./pds.) at important inflection points in the international (as: int.) growth process. Specifically, one thr-d. pd. is considered btw. an early phase of disjointed int. expansion and a more focused, accelerated int. growth programme. It is concluded that executives need to consider a set of thr-d. pds. during the development and growth of int. store operations, understanding why these events occur, and considering how to respond to them to overcome and cross the thr-d. There are salient lessons extracted from Wal-Mart's experiences during the thr-d. period.
SCIMA tietueen numero: 260807
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