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Tekijä: | Shaw, G. Alexander, A. |
Otsikko: | British co-operative societies as retail innovators: interpreting the early stages of the self-service revolution |
Lehti: | Business history
2008 : JAN, VOL: 50:1, p. 62-78 |
Asiasana: | service supermarkets co-operative societies retailing innovation United Kingdom |
Vapaa asiasana: | self-service |
Kieli: | eng |
Tiivistelmä: | Self-service has revolutionized the process of selling and shopping during the 2000th century. The purpose of this paper is to describe the development of the self-service and supermarket innovation in Great Britain after the Second World War. The authors show the reasons why co-operative retailers were progressive in the adoption of self-service as a retail innovation. The paper presents also co-operative retailersÂ’ different interpretations of the innovation. |
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