haku: @indexterm EXPORT MARKETING / yhteensä: 145
viite: 2 / 145
| Tekijä: | Venohr, B. Meyer, K. |
| Otsikko: | Uncommon common sense |
| Lehti: | Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 38-43 |
| Asiasana: | international competition companies export marketing market segmentation Germany |
| Kieli: | eng |
| Tiivistelmä: | Global competition is intense and often thought to be for big multinationals only. Yet, the article's authors believe that mid-size firms can achieve global market leadership, as shown by many German companies. But, how do they do it? |
SCIMA