haku: @indexterm supermarkets / yhteensä: 145
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Tekijä: | Marquardt, R. A. Murdock, G. W. |
Otsikko: | The sales/advertising relationship : an investigation of correlations and consistency in supermarkets and department stores. |
Lehti: | Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 55-60 |
Asiasana: | SALES ADVERTISING EFFECTIVENESS SUPERMARKETS DEPARTMENT STORES |
Kieli: | eng |
Tiivistelmä: |
SCIMA