haku: @indexterm operational research / yhteensä: 1454
viite: 39 / 1454
| Tekijä: | Bhattacharya, S. Krishnan, V. Mahajan, V. |
| Otsikko: | Operationalizing technology improvements in product development decision-making |
| Lehti: | European Journal of Operational Research
2003 : AUG, VOL. 149:1, p. 102-130 |
| Asiasana: | Operational research Product development New products Decision making Technology |
| Kieli: | eng |
| Tiivistelmä: | Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. The analysis indicates that it may be optimal in a variety of circumstances for a firm to launch products in an increasing order of performance, even in the absence of network externalities. |
SCIMA