haku: @indexterm telephone industry / yhteensä: 146
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| Tekijä: | Cosco, J. |
| Otsikko: | The razor's edge |
| Lehti: | Journal of Business Strategy
1993 : NOV-DEC, VOL. 14:6, p. 58-63 |
| Asiasana: | CHANGE TELEPHONE INDUSTRY SERVICE |
| Kieli: | eng |
| Tiivistelmä: | GTE took a look at its telephone operations and decided to change - completely. Now they've enhanced customer service and created a nimble, streamlined, continuously service division. It wasn't someone's idea of a prank when GTE gave the senior executives of its Telephone Operations new shaving kits a few years back. These were new, state-of-the-art shaving systems with a message. The company did a survey of the shavers. How many bosses had tried the new system and switched to it? |
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