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| Tekijä: | |
| Otsikko: | Mobile telephones |
| Lehti: | Consumer Goods UK
1999 : MAR, 493, p. 96-122 |
| Asiasana: | Market surveys Telephone industry Advertising Brands Products Companies United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This market survey deals with UK mobile telephone market. There are 4 mobile phone network providers in the UK: Cellnet, One2One, Orange, and Vodafone. Vodafone and Cellnet are the most established (GSM-based) networks, and the largest and second largest networks, respectively. Orange and One2One network technology is based on PCN. The market is currently expanding at a rapid rate. The digital phone networks have far outstripped the popularity of the analogue network. Mobile phones' customers come from widely differing backgrounds, as these phones no longer are perceived as "yuppie toys". There is information included on market size and sectors of services, equipment, pagers, and mobile phones, foreign trade, consumers, suppliers of handsets and networks, distribution, promotion and advertising, prices, and also prospects. |
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