haku: @indexterm telephone industry / yhteensä: 146
viite: 13 / 146
| Tekijä: | Rosingh, W. Seale, A. Osborn, D. |
| Otsikko: | WHY BANKS AND TELECOMS MUST MERGE TO SURGE |
| Lehti: | Strategy and business
2001 : 23, p. 48-59 |
| Asiasana: | BANKS BANKING TELEPHONE INDUSTRY COMMUNICATION COMMUNICATIONS INDUSTRY MERGERS |
| Kieli: | eng |
| Tiivistelmä: | The authors consider banks and telecommunication companies. They state that banks are at competitive crossroads because today the new contenders in financial services are telephone companies, specifically wireless telecoms. Combined banking-mobile communications product is a way for wireless telecoms to move beyond commodity voice services and differentiate their products to improve customer retention in a business with a notoriously high churn rate. The authors show that mobile phones can be used as cashless way to pay for goods and services and in conclusion, they consider the future of wireless finance and say that mobile operators will be placed to go after credit management, deposits and other banking products. |
SCIMA