haku: @indexterm Credit cards / yhteensä: 146
viite: 107 / 146
| Tekijä: | |
| Otsikko: | Credit and charge cards. |
| Lehti: | Market Research Great Britain
1986 : NOV, VOL. 26, p. 27-34 |
| Asiasana: | CREDIT CARDS UNITED KINGDOM MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The market for credit and charge cards is growing. Market forces explaining growth are summarized. General volume and value data are presented illustrating market size. Market is segmented and trends are outlined. Market shares are presented measured by cards issued. Market leaders are Access and Barclaycard. Turnover data are analyzed. The popularity of cards is discussed in different market sectors. A table is showing credit card turnover by purchase type. Usership patterns are summarized. Users are segmented on the basis of sex, age,social class,ITV region,working status and children. Advertising expenditures are listed. Demand and turnover is forecasted together with a short future outlook. |
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