haku: @indexterm Credit cards / yhteensä: 146
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| Tekijä: | |
| Otsikko: | Credit and charge cards in France. |
| Lehti: | Market Research Europe
1987 : AUG, VOL. 19, p. 31-37 |
| Asiasana: | CREDIT CARDS FRANCE |
| Kieli: | eng |
| Tiivistelmä: | The French international credit card sector is discussed. The sector is represented by four organizations. Data are presented about total market size. The market is growing rapidly since 1970. The market is segmented and the development of the two most important segments are compared. Usership patterns are described. Carte Bleue and Visa card owner profiles are highlighted. The organizations representing the market are described. The Visa organization is the clear market leader. Market shares are compared. The number of issued cards and turnover are forecasted, and a future outlook is presented. |
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