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| Tekijä: | Williams, M.J. |
| Otsikko: | Corporate performance Synergy works at American Express |
| Lehti: | Fortune
1987 : FEB.16, No. 4, p.51-52 |
| Asiasana: | CREDIT CARDS USA CORPORATE PLANNING |
| Kieli: | eng |
| Tiivistelmä: | A review of cross-selling and diversification by U.S. companies. The sale of life insurance by American Express, estimated revenues from exploiting the synergies in its businesses, sales of money orders and traveller's cheques, circulation of reports among the top executives on each project. The 24 million charge card customers and how customer lists, marketing and data-processing expertise are shared with sister companies. |
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