haku: @indexterm Credit cards / yhteensä: 146
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| Tekijä: | Newport, J. P. |
| Otsikko: | American Express: service that sells |
| Lehti: | Fortune
1989 : NOV, VOL.120:12,p.44-46,50,54,58,60 |
| Asiasana: | TRAVEL AGENTS FINANCIAL MANAGEMENT CREDIT CARDS |
| Kieli: | eng |
| Tiivistelmä: | Review of how American Express financial and travel services are assisted by records of 450 things about each cardholder and use of this knowledge to market new products. Profits. Quality. Service. Share of card business. Its advertising budget. Survey of customers. Test marketing new ideas. Card member database. Openness to change. Purchase of Investors Diversified Services. New Information Services Company. Call Interactive giving viewers participation in televised events. CEO's business philosophy and work style. Delegation of responsibilities. Financial setbacks. Move to expand operations overseas. Boxes cover the CEO's spouse, and American Express businesses, revenue, net income, sales and earnings. |
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