haku: @indexterm Credit cards / yhteensä: 146
viite: 86 / 146
| Tekijä: | Singhvi, S. |
| Otsikko: | Plastic can turn to gold |
| Lehti: | Journal of Accountancy
1989 : DEC, p. 56-58, 61, 63 |
| Asiasana: | CREDIT CARDS CASE STUDIES RETAILING |
| Kieli: | eng |
| Tiivistelmä: | Review of need to use analytical techniques in assessing benefits and costs. A case study of a major retailer chain deciding to drop the use of a credit card company, after it called for a doubling of sales volume and how the finance department convinced management to change its decision. The background: merchant and credit card company. Card company ultimatum. Initial negative reaction. Prospects for a new credit card. More expensive, but generating more sales. Installation of the card in all stores. Postimplementation audit. Benefits and costs. A Box summarizes the case study, and an Exhibit outlines the justification form for a new credit card. |
SCIMA