haku: @indexterm Structural analysis / yhteensä: 146
viite: 109 / 146
Tekijä: | Wildemann, H. |
Otsikko: | Die Fabrik als Labor. |
Lehti: | Zeitschrift für Betriebswirtschaft
1990 : JUL, VOL. 60:7, p. 611-630 |
Asiasana: | R&D ORGANIZATIONAL RESEARCH INNOVATION STRUCTURAL ANALYSIS |
Kieli: | ger |
Tiivistelmä: | Conventional strategic considerations result in the recommendation that enterprises following a strategy of differentiation should focus on product innovation whereas the strategy of cost leadership should be linked with the target of process innovation. Both strategies require a different procurement of capacities to solve problems. The article invites to discuss a proposition to benefit from the problem solving capacities of the staff for simultaneous innovations in products as well as processes and to organize the factory as a laboratory - seen from the market - in the sense of "reverse engineering". |
SCIMA