haku: @indexterm NETWORKS / yhteensä: 1473
viite: 290 / 1473
| Tekijä: | Solberg, C.A. Durrieu, F. |
| Otsikko: | Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets |
| Lehti: | Management International Review
2006 : VOL. 46:1, p. 57-83 |
| Asiasana: | commitment internationalization marketing strategy networks |
| Kieli: | eng |
| Tiivistelmä: | This article explores the role of networks and international commitment in the formation of internationalisation strategies in a sample of 206 Norwegian exporters. It is suggested that access to networks and commitment play significant roles in the formation of internationalisation strategies. It is shown that access to networks in international markets has an positive effect on the development of some global strategies such as marketing control/positioning, whereas it does not enhance the creation of international strategies. |
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