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Tekijä: | Lowe, S. Ellis, N. Purchase, S. |
Otsikko: | Rethinking language in IMP research: Networking processes in other words |
Lehti: | Scandinavian Journal of Management
2008 : DEC, VOL. 24:4, p. 295-307 |
Asiasana: | industries networks research languages theories |
Vapaa asiasana: | discourse analysis processes |
Kieli: | eng |
Tiivistelmä: | This paper deals with the challenges of applying concepts from the "linguistic turn" in the social sciences to Industrial Marketing and Purchasing (IMP) theory. Discussed are some key consequences for IMP researchers of rethinking their approach to language etc. |
SCIMA