haku: @freeterm Unternehmensplanung / yhteensä: 148
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Tekijä: | Boar, B. |
Otsikko: | Planning theory: Sun Tzu and Machiavelli on strategy |
Lehti: | Journal of Business Strategy
1995 : JAN-FEB, VOL. 16:1, p. 16-18 |
Asiasana: | |
Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
Kieli: | eng |
Tiivistelmä: | Why waste time and money on modern consultants when you can go right to the source? Sun Tzu and Machiavelli had a lot to say on strategic planning, and much of it still holds true. Together, the teaching of Sun Tzu and Machiavelli provide an enduring set of fundamental principles of strategy. |
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