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Tekijä: | Jogaratnam, G. Tse, E. C. Olsen, M. D. |
Otsikko: | Matching strategy with performance: How independent restaureteurs' competive tactics relate to their success. |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
1999 : AUG, VOL. 40:4, p. 91-95 |
Asiasana: | Restaurants Business policy Performance appraisal |
Kieli: | eng |
Tiivistelmä: | In this study the authors use the idea of "strategic posture" to describe a firm's overall competitive orientation and the tactics that support that orientation. |
SCIMA