haku: @indexterm CONSUMER EXPENDITURE / yhteensä: 148
viite: 19 / 148
Tekijä: | Kim, B-D. Srinivasan, K. Wilcox, R. T. |
Otsikko: | Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information. |
Lehti: | Journal of Retailing
1999 : SUM, VOL. 75:2, p. 173-193 |
Asiasana: | Consumer behaviour Consumer expenditure Economic behaviour Shopping Current purchasing power Price level |
Kieli: | eng |
Tiivistelmä: | The authors examine the price sensitivities of a large number of households across multiple product categories to attempt to uncover the antecedents of price sensitivity. |
SCIMA