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| Tekijä: | Forte, P. |
| Otsikko: | A Whopper of a challenge |
| Lehti: | European business forum EBF
2006 : SPRING, 24, p. 59-61 |
| Asiasana: | fast food industry restaurants companies case studies consumer behaviour health USA |
| Kieli: | eng |
| Tiivistelmä: | With the trend towards low-carb diets and the growing problem of obesity, can fast-food giant Burger King adjust to new demands from health-conscious consumers? |
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