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| Tekijä: | Patterson, A. Hodgson, J. |
| Otsikko: | A speeddating story: the lovers guide to marketing excellence |
| Lehti: | Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 455 471 |
| Asiasana: | marketing restaurants consumers |
| Vapaa asiasana: | speeddating love |
| Kieli: | eng |
| Tiivistelmä: | The authors argue that without love our cultural economy would collapse. According to them, the haves, hopefuls and have-nots of romantic affairs are sustaining the business of restaurants, bars and nightclubs and also films, magazines and other publications and forms of culture. The business of love-making is not however a popular subject in the marketing academy, not in a scholarly capacity anyway. This article examines one manifestation of the love searching, namely speeddating. Speeddating is a form of dating in which men and women are provided an opportunity to participate in many short dates during one night. The article presents some guidelines for lovers of marketing everywhere and argues that sagacity, self-confidence and courage are not as important as loving itself, which really leads the way to marketing excellence. |
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