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| Tekijä: | Han, H. Kim, W. |
| Otsikko: | Outcomes of relational benefits: restaurant customers' perspective |
| Lehti: | Journal of Travel & Tourism Marketing
2009 : VOL 26:8, p. 820-835 |
| Asiasana: | perception prices consumer behaviour restaurants service industries USA |
| Kieli: | eng |
| Tiivistelmä: | The article develops and tests a model of behavioral intentions by combining the constructs of relational benefits, perceived price and perceived value. The model is tested in a full-service restaurant context in USA, using a web-based survey. Social, special treatment and confidence benefits were found to affect positively on perceived value and price, thus enhancing the intentions to revisit. Special treatment benefit had an important role as a mediator of the relationships between relational benefits and behavioral intentions. The study further develops the original model to provide the final best-fit model that can be useful for researchers and practitioners. |
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