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| Tekijä: | Chen, Yan |
| Otsikko: | Reflections on realizing the internal superiority of transnational corporations and the countermeasures (original in Chinese) |
| Lehti: | China's Economic Problems (c)
1996 : 1, p.32-36 |
| Asiasana: | MULTINATIONAL COMPANIES MARKETING MANAGEMENT COMPANY FORMATION CHINA |
| Kieli: | chi |
| Tiivistelmä: | To invest abroad and practise transnational operation are the main trends in the development of enterprises today in business. But to do so, our enterprises neither do blindly nor follow blindly. Instead, they should adopt different strategies on transnational operation according to the different conditions of various kinds of enterprises. Some transnational enterprises which have taken initial shape should from large-sized comprehensive ones through organic combination to realize their internal superiority with scale. As to quite a number of small-sized transnational enterprises, they should explore their technologies in order to achieve the same goal. |
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