haku: @indexterm Cosmetics industry / yhteensä: 149
viite: 40 / 149
| Tekijä: | |
| Otsikko: | The Italian market for make-up & colour cosmetics |
| Lehti: | Market Research Europe
1997 : NOV, VOL. 29:11, p. 119-163 |
| Asiasana: | MARKET SURVEYS COSMETICS INDUSTRY ITALY CONSUMPTION FORECASTING SALES |
| Kieli: | eng |
| Tiivistelmä: | The report examines the Italian market for make-up and colour cosmetics. The economic recession depressed sales during the period 1992-1996. Make-up and colour cosmetics were always traditionally considered to be a premium product among Italian consumers due to the importance of image and looks. The economic recession had a widespread effect on the market, leading consumers to cut back on non-essential purchases. Euromonitor expects the make-up and colour cosmetics market to expand by 13% in real value terms to the year 2001 as image and appearance become ever more important to consumers. |
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