haku: @indexterm Cosmetics industry / yhteensä: 149
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| Tekijä: | |
| Otsikko: | L'Oreal - the beauty of global branding |
| Lehti: | Business Week
1999 : JUN. 28, VOL. 3619:949, p. 24-28 |
| Asiasana: | Cosmetics industry Brands Companies Marketing Advertising International business |
| Kieli: | eng |
| Tiivistelmä: | The French giant stays on top by selling cultural cachet as well as cosmetics. Thus, L'Oreal cultivates distinct cultural images for its products. This strategy has helped in reaching out to more customers across wider range of incomes and countries. Now, it has to defend as rivals follow its blueprint. |
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