haku: @indexterm COSMETICS INDUSTRY / yhteensä: 149
viite: 1 / 149
« edellinen | seuraava »
| Tekijä: | Bissell, K. Rask, A. |
| Otsikko: | Real women on real beauty: Self-discrepancy, internalization of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty |
| Lehti: | International Journal of Advertising
2010 : VOL. 29:4 p. 643-668 |
| Asiasana: | advertising campaigns perception cosmetics industry |
| Vapaa asiasana: | Dove |
| Kieli: | eng |
| Tiivistelmä: | The study uses modified images of a Dove model, of varying sizes and body shapes, to examine if and how an exposure to a plus-size or average model would reduce women's short-time internalization of body image ideals. The purpose of the study is to evaluate women's beliefs about attractiveness and beauty in others and in themselves. |
« edellinen | seuraava »
SCIMA