haku: @indexterm COMPANY FORMATION / yhteensä: 149
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| Tekijä: | Kohler, W. |
| Otsikko: | Die "Dynamik der Betriebsformen des Handels" (Dynamics in corporate forms of trade) |
| Lehti: | Marketing
1990 : VOL. 12:1, p. 59-64 |
| Asiasana: | MARKETS COMPANY FORMATION |
| Kieli: | ger |
| Tiivistelmä: | The 35 years old model of Robert Nieschlag is extended. Low price policy and two market phases are retained but the latter are renamed for entry and consolidation. Formally permitted linkages are derived. Operationalisation in the time dimension is not undertaken. The extension is not geared to direct operationalisation but is restricted to strategic path determination. The new model is tested on a large sample of trading firms. |
SCIMA