haku: @journal_id 101 / yhteensä: 1491
viite: 222 / 1491
| Tekijä: | Sabel, H. |
| Otsikko: | Neuere Entwicklungen im Marketing |
| Lehti: | Zeitschrift für Betriebswirtschaft
2001 : JUN, VOL. 71:6, p. 611-642 |
| Asiasana: | Marketing research |
| Kieli: | ger |
| Tiivistelmä: | The article shows, that phenomena, paradigms and practice stimulate science, but that their impacts on it are in each case different: competing theories lead to differentiation. Changes in paradigms, even incomplete, deliver solutions for classically unsolved problems, and in practice the majority doesn´t follow theoretical concepts. But more successful firms use the latest theories. |
SCIMA