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| Tekijä: | Kortus-Schultes, D. |
| Otsikko: | Ausgleich zwischen Innen- und Aussendienst: das Konzept der Wertangebote (Value Propositions) |
| Lehti: | Zeitschrift für Betriebswirtschaft
2002 : VOL. 72, Ergänzungsheft 1, p. 145-167 |
| Asiasana: | Balanced scorecard Customers |
| Kieli: | ger |
| Tiivistelmä: | The Balanced Scorecard provides theory and management with valuable tools to evaluate and to deploy various categories of value propositions to the customers. Fixed as key performance indicators market-driven perceptions are evaluated according to their perceptions of value to the customer. They can be shaped as targets as well as monitored according to their performance levels (original in German). |
SCIMA