haku: @author Parkinson, S. / yhteensä: 15
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| Tekijä: | Hogarth-Scott, S. Parkinson, S. |
| Otsikko: | Barriers and stimuli to the use of information technology in retailing |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 257-275 |
| Asiasana: | INFORMATION TECHNOLOGY RETAILING |
| Kieli: | eng |
| Tiivistelmä: | The retail marketing environment is continuously changing. Changes in retail format, retailing process and the competitive environment continue to create problems for retail management. This article examines the barriers and stimuli to the adoption of innovation in information technology. Our objective is to demonstrate how managers might anticipate the problems associated with managing significant change and develop appropriate strategies to deal with such problems. |
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