haku: @author Atuahene-Gima, K. / yhteensä: 15
viite: 12 / 15
| Tekijä: | Atuahene-Gima, K. |
| Otsikko: | Buying technology for product development in smaller firms. (Neue Produkte, Lizenzfertigung, Lizenzrecht, Kosten/Nutzen Analyse) |
| Lehti: | Industrial Marketing Management
1993 : VOL. 22:3, p. 223-232 |
| Asiasana: | |
| Vapaa asiasana: | KLEINBETRIEBE, TECHNIK, PRODUKTINNOVATION |
| Kieli: | eng |
| Tiivistelmä: | New product development is regarded as crucial for a firm's competitiveness and success. One method by which firms acquire new products is technology licensing. A number of authors have observed an increasing trend toward new product technology (NPT) licensing among firms. In brief, this article attempts to provide additional insight into managerial perceptions of the benefits and costs of NPT from the viewpoint of small manufacturing firms. |
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