haku: @author Kennedy, C. / yhteensä: 15
viite: 4 / 15
| Tekijä: | Kennedy, C. |
| Otsikko: | Changing the company culture at Ciba-Geigy (Organisationsstruktur) |
| Lehti: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 18-27 |
| Asiasana: | |
| Vapaa asiasana: | BETRIEBSKLIMA, ORGANISATIONSWANDEL, REORGANISATION, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | It is not often that a company feels impelled overhaul its whole culture because management perceives a fundamental change in the values of society, but that was a key factor behind the revolution that Ciba-Geigy, Switzerland's largest chemical and pharmaceutical group, is now driving through at all levels of its global business. And as often 'structure follows strategy' so Ciba-Geigy is accompanying its new cultural mission with a thorough reorganization of its business portfolio and divisional powers. |
SCIMA