haku: @author Wilson, A. / yhteensä: 15
viite: 8 / 15
| Tekijä: | Wilson, A. |
| Otsikko: | Stimulating referrals |
| Lehti: | Management Decision
1994 : VOL. 32:7, p. 13-15 |
| Asiasana: | CLIENTS MARKETING NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | The most cost-effective of all marketing tools is substantially ignored by those organizations which could most benefit from its application - professional services. The interpersonal network (referrals) provides in excess of 80 per cent of new clients coming to a practice , yet few firms consciously seek to make it more efficient. A coherent and consistent operational plan to ensure the system actively works for the organization is within easy reach of all firms. |
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