haku: @author Rubinstein, M. / yhteensä: 15
viite: 5 / 15
| Tekijä: | Rubinstein, M. |
| Otsikko: | Effective industrial marketing with a piggy bank budget (Marketingplanung) |
| Lehti: | Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 203-214 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, WERBUNG, PUBLIC RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | Marketing can include many operations: advertising (journals and newspapers), publicity releases, magazine articles, papers for technical societies, speakers' bureaus, direct mail, symposia , training schools, engineering books, trade shows and exhibitions and USA embassy or trade center activities. Which of these marketing approaches should one choose? The more places, the more ways, and the more times your product name appears in the marketplace, the more permanent an impression you make. One principle is called reinforcement. A second principle is synergism. |
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